Hot on the heels of their innovative GameChanger rideshort, Jetpilot is releasing another new concept in board short design for spring 2010. The new S.D. Chino board shorts are the first style in an all-new category that Jetpilot is calling hybrid board shorts, which are a blend between walk shorts and technical board shorts...

Jetpilot has just released a boardshort so unique and innovative that the company placed it into an entirely new category it calls rideshorts. Appropriately named The GameChanger, the new rideshort features a removable 1...

Anarchy Eyewear is very proud to announce the launch of its new 2012 series, a three-piece sunglass tribute to Mayan culture and the end of an age. The Anarchy 2012 series is emblazoned with traditional Mayan art and graphics on three of Anarchy's top-selling frames: the Instrument, Dominate and Syntax...

Alpinestars Stepping Out shirt is a great gift for the holidays. The 100-percent cotton flannel long-sleeve shirt has a button front and two patch pockets with flap. Available in royal blue and black...

Description: Short sleeve tee with oversized waterbase front print. MSRP $20.00 astarsmens.com

Indecision Flannel 100% Brushed Cotton Herringbone Flannel Yarn Dye Plaid. Garment wash. Fox logo embroideries.  Offered in red, electric blue and dark green. MSRP: $44.50 foxhead.com

There’re a lot of clothing companies to choose from. What sets Motive Boardwear apart? In a word: accountability. Motive was founded in 2008 by two clothing veterans with a mind to create an eco-friendly and environmentally responsible clothing company with 100% organic, soy-washed apparel...

100% Cotton yarn dye plaid flannel, classic cut long sleeve shirt Available in: Hunter Green, Dark Gray and Black MSRP: $52.00 www.astarsmens.com

The 6.0 Air Zoom Cush dropped on NIKEiD July 7th, bringing you the power to design and personalize custom kicks. The Air Zoom Cush iD features a fresh new color palette of brighter-is-better hues. New athlete-inspired patterns such as Mad for Plaid and Broken Glass are available along with updated materials including denim, variations of suede, and mesh for summertime refreshment...

New Era Cap has partnered with Liquid Force and BROstock this summer! These two giants have collaborated on a cap for the world famous wakeboard event. These new collabo hats are sure to be the most sought after design of the summer, as they are designed in the true spirit of BROstock...

100% Cotton yarn dye plaid. Classic cut, short sleeve with shoulder and back yoke detail. Dull finish pearl buttons. Two bias cut chest pockets. Astar logo embroidery at front pocket. Garment washed.

MSRP: $50...

Meet Imperial Motion's new line of board shorts. The magic begins with the drawstring. Unlike in other boardies, it goes all the way through the waistband, allowing you to cinch them any way you want. First set of the day? Tighten up and ride hard...

Anarchy kicks off summer this year with some good old fashioned Road Kill. Inspired by the tiny victims of our American highways, the Road Kill Series is comprised of four distinct sunglasses designed to protect your eyes from anything the roads can throw at you...

The ShadowBox is a revolutionary new concept in action sports that, with its first software application, allows wakeboarders to track their rides and share them with friends.

The ShadowBox is a tough, fully-waterproof device, no bigger than a deck of cards that attaches securely to a wakeboarder's deck...

The "Donny" is a top seller in Sanuk's signature Sidewalk Surfer line. The piece was named and designed for world-renowned surfer/musician Donavon Frankenreiter. It goes hand and hand with his rootsier, fun-loving vibe...