After years of focusing on the wakeboard market, the guys at CWB sat down and decided to create a wakeskate side to the brand. “We have always had skates but designed them for the entry level skater. We wanted a higher-end deck that could be ridden by the most progressive of skaters,” says Marketing Director Jay Quam.
After spending a few months sitting back and keeping an eye on who’s riding was inspiring, Team Manager Steve Bates made a phone call to Florida’s Stuart Shinn to see if there was interest in being the face and rider behind the new skate side of the brand. Bates explains, “we had not focused much attention on the wakeskate market. We then sat through the Wake Awards at Surf Expo and were blown away at the footage for wakeskate best trick. It would make anyone inspired to grab a skate and start getting skinned up on some grip tape. Master shaper Doug Cannon. Cannon says, “It is a new design, unlike anything else on the water, and keeps the price tag in an area that makes it accessible for all.” Cannon continues, “I’ve always had some skate ideas; it’s been awesome working with Stu and we are looking forward to the next creation we can design.”
Shooting last week with acclaimed wake photographer and stunningly good dresser Big Spence Smith, Stu was officially released to the public on a CWB deck.
Be sure to keep your eye on CWB_TV to catch Stu do a wake back big and bowl a 78.
Game on…****
