Hot on the heels of their innovative GameChanger rideshort, Jetpilot is releasing another new concept in board short design for spring 2010. The new S.D. Chino board shorts are the first style in an all-new category that Jetpilot is calling hybrid board shorts, which are a blend between walk shorts and technical board shorts.
The S.D. Chino board shorts retail for $49 and are positioned as a new spin on the industry’s traditional basic board short design.
The S.D. Chino board shorts feature a clean, five-pocket design, complete with belt loops, zip fly and adjustable snap closure, but the key feature is the construction material. The S.D. Chino board shorts feature Jetpilot’s new ultralight, quick-dry, textured nylon called JetLite, which is 45 percent lighter than a traditional poly board short and more than two times lighter than a traditional walk short. The result is a modern-day basic board short that is built to perform, both in and out of the water.
Tested and approved by Jetpilot’s team of athletes, the S.D. Chino board shorts are inspired by the action sports lifestyle as a whole, instead of one specific sport. Jetpilot La Jolla, California, athlete Nico Becerra helped develop the S.D. Chino board shorts and said, “Pretty much, anyone who wants a basic board short but doesn’t want to look like their Dad would take one look at the S.D. Chino and realize how wearable and functional it is anywhere you go. The style is clean but also has some attitude and is tech at the same time. We love how they turned out.”
“We had a diverse group of athletes and retailers chiming in on the development of the S.D. Chino,” Jetpilot Vice President Brian Jellig says. “Key retailers and our team are happy with the initial roll out so far. Really great to see how the style came through, it’s fresh and they go great with a ’63 Cadillac.”
For more information about the S.D. Chino board shorts, click here.
