MasterCraft Boat Company, a MasterCraft Boat Holdings, Inc subsidiary and the world’s best-selling towboat brand, today unveiled impressive new upgrades and enhancements to its 2025 model year lineup. With the industry’s most expansive lineup, MasterCraft delivers unrivaled performance in driving waves and wakes, superior comfort, unmatched quality and reliability, and industry-leading technology across its diverse range of models.
For 2025, MasterCraft has taken the industry’s top towboat lineup to an entirely new level – further driving innovation and making the best even better. Boasting a new dash for XT and X models, MasterCraft delivers a superior driving experience through a redesigned helm. Additional upgrades and enhancements include the all-new MasterCraft MyDrive rotary encoder, NXT FasterFill ballast and standard underwater exhaust for the NXT lineup. Ilmor’s 5.3L GDI High Output Engine comes standard on the NXT and XT, delivering powerful performance and improved fuel efficiency.
“Our team is dedicated to creating high-quality, high-performance boats that become the heart of unforgettable moments with friends and family,” said Greg Miller, Vice President of Global Sales at MasterCraft. “The 2025 lineup offers the most extensive selection in the market, with each model showcasing our commitment to reliable craftsmanship, impeccable fit-and-finish, and delivering the unparalleled MasterCraft performance that our customers expect.”
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Industry-Leading Technology
With industry-leading technology, MasterCraft continues to lead the way in innovation. For 2025, the helm area of the X and XT family has been completely redesigned with upgraded screens and software. The X lineup now comes standard with a dual screen configuration, with both screens being larger than the previous generation. This new setup features a sleek 15-inch panoramic center display and a massive 12-inch touchscreen off to the right side of the helm. Meanwhile, the XT lineup will feature the large 12-inch touchscreen (also on the right side of the helm) standard. A completely updated software interface powers these screens to make them more intuitive, immersive, and customizable.
Additionally, the all-new MasterCraft MyDrive will be standard on XT and X models. MyDrive is a rotary encoder that puts key controls at the driver’s fingertips, making on-the-fly changes easier. The hot keys and the rotary dial allow for effortless adjustments while keeping eyes focused on what’s ahead. Available on all 2025 MasterCraft models, standard telematics capabilities and the MasterCraft Connect App provide users with more connectivity with boat health diagnostics, tracking behind-the-boat activity, locating nearby fuel spots, and a remote battery switch.
Unrivaled Performance
All MasterCraft boats deliver unrivaled behind-the-boat performance. Available in all MasterCraft models except the ProStar, MasterCraft’s SurfStar system provides the best and most customizable waves for any rider at the touch of a button. Riders can quickly create the perfect wave to accommodate everyone’s riding style through the factory-tuned Rapid Surf interface. The Custom Surf interface offers complete control of speed, ballast, and surf device position for riders wanting even more customization.
For 2025, the NXT family continues to receive enhancements, delivering customers the best boat at an attainable price point. All NXT models will now come standard with NXT FasterFill Ballast. FasterFill comes with an extra ballast pump, resulting in fill times under 9 minutes, allowing for less waiting and more time riding. Also new for 2025, the NXT lineup now comes standard with underwater exhaust, substantially reducing noise in and behind the boat and improving air quality for riders by minimizing exhaust fumes.
Additionally, all NXT and XT models will now come with Ilmor’s all-new 5.3L GDI High Output engine, which utilizes the latest in automotive technology to deliver 380 HP, 407 lbs of torque, a 4-star emissions rating, improved efficiency, and approximately 15% less fuel consumption over the legacy 6.0L engine. For even more performance beyond the naturally aspirated 6.2L engine, the XT24 and XT25 have an optional upgrade to the 6.2L Supercharged Engine that produces 630HP and 665 ft-lb of torque, which has previously been available exclusively on the top-of-the-line X and XStar S models. Not only that, but all models will come with a new fresh-air intake, which means more power, better efficiency, and improved performance even on the hottest summer days. Finally, a new rudder position sensor has been added on all models except the NXT and ProStar for 2025, providing an enhanced driving experience. Also, stern thrusters are now optional on all XT models.
Superior Comfort, Quality and Reliability
Exemplifying superior design and build quality, MasterCraft designs all models to deliver a smooth, dry ride that surpasses industry standards for towboats by using the best materials to ensure an incredible, comfortable, on-water experience, even in rough conditions.
In addition to the dash and software upgrades to the helm, the captain’s seat on XT and X models has an all-new design for 2025 that offers unmatched ergonomics and comfort as well as beautiful, modernized aesthetics. A convenient storage cubby and phone holder have also been added behind the steering wheel. Along with improving aesthetics, this redesign allowed MasterCraft to maximize space between the top of the dashboard and the windshield header, providing a larger viewing window for the captain. In addition, NXT models receive an all-new transom walkover, as a non-slip Seadek across the back sunpad allows boaters to walk from the swimpad into the cockpit without stepping on upholstery.
For even more comfort onboard, optional CoolFeel upholstery stays up to 30% cooler than standard marine vinyl. This means there’s no reason to shy away from richer, dark colors complimenting each custom design. For 2025, new optional vinyl Bowmore replaces the current Odesssa and Genesis to provide a new look and texture. Additionally, new exciting gel coat options round out the MasterCraft palette and provide unmatched levels of customization for the consumer, including Stone, Sunset, Laguna Blue with a flake option, and Magnetic Blue with a flake option.
Every boat built directly reflects MasterCraft’s legacy, power, precision, and progression. MasterCraft aims to ensure that customers can rely on MasterCraft’s award-winning dealer network to deliver the best customer experience throughout the building, buying, and boating experience. Every MasterCraft comes standard with MasterCare, the industry’s best warranty on the water, featuring a 5-year, 500-hour comprehensive warranty with minimal exclusions. MasterCraft engines are backed with an unrivaled warranty—7 years or 1,000 hours.
Along with the boat, MasterCraft offers custom trailer options that are designed to fit the hull of the specific boat model to ensure the hull remains clean and secure in transit.
Having already begun shipping, the new features and enhancements for 2025 are now available at MasterCraft dealers around the U.S. For more information, visit MasterCraft.com and follow along on Instagram, YouTube, Twitter and Facebook.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wakesurf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest and Balise. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, MasterCraft.com, CrestPontoonBoats.com, and BalisePontoonBoats.com.
