melin, the creators of the world’s most premium headwear, has announced a partnership with MasterCraft Boat Company, the best-selling towboat brand in the world. With this agreement, melin is the official headwear of MasterCraft and MasterCraft is the official towboat of melin. This partnership unites melin’s dedication to creating the most innovative and water-friendly headwear with MasterCraft’s legacy as the world-renowned innovator, designer and manufacturer of premium performance wake boats. With a shared commitment to pushing boundaries and elevating experiences, melin and MasterCraft will look to redefine the standards of luxury on the water.
“I will never forget when the Mastercraft X Star changed the game years ago and ever since I saw that pickle-fork front end I knew we eventually had to have one. My whole life, my favorite moments are always spent on the water with family and friends and this partnership with MasterCraft is such an honor and testament to our aligned passions,” said Brian McDonell, Co-Founder and President of melin. “We are so grateful for this opportunity and look forward to amplifying the fun, premium experiences and technical evolution of being out on the water together.”
As a part of this collaboration, melin will be towing their athletes and ambassadors behind their custom MasterCraft X24, offering world-class wakes and waves paired with premium comfort and finishes. Additionally, melin and MasterCraft have worked together to craft an elevated HYDRO Collection of collaborative headwear that will be available exclusively at MasterCraft boat dealers along with an ultra-limited hat for MasterCraft boat owners only. melin’s HYDRO Collection is built for the water, making it the perfect companion for anyone spending a day on the lake, river or ocean.
“We are excited to partner with melin to deliver premium, top-quality MasterCraft headwear to our customers and owners,” said Krista Schipner, Vice President of Marketing for MasterCraft. “As industry leaders, MasterCraft and melin share several core values and each strive to provide a product with premium quality, unparalleled comfort, and industry-leading performance, making this partnership a perfect match.”
The addition of MasterCraft Boat Company comes at an exciting time of melin’s growing list of partnerships and collaborations. Currently the official headwear of Aspen Skiing Company, Mammoth Mountain and June Mountain, along with recent collaborations with iconic brands such as Tito’s Handmade Vodka and Traeger Grills.
About melin
melin is dedicated to crafting the world’s highest quality headwear. With a focus on materials, overlooked details, craftsmanship, and innovation, melin sets itself apart by delivering headwear that outperforms and redefines industry standards. melin is committed to elevating the headwear experience and providing enthusiasts with the perfect blend of performance and style for any adventure.
About MasterCraft
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
