Massi Piffaretti is one of the most iconic riders of his generation, both on the water and off. He’s got a style and skill level that is distinctly his own, and over the years he’s continued to push the boundaries of what’s possible, as well as what looks cool. Tweaked out grabs between the legs back in style? Massi. Never-been-done rewind variations? Massi. Fast shades and bad mustaches? Massi.
Of course, what makes Massi stand out even more are his Italian roots and his “Pizza Boy” personality. So when acclaimed videographer Dave AV hit us up to let us know he could get a flight from the UK to Italy for dirt cheap back in October, we told him he had to go. “Cara Italia” is the result, and as the Italians like to say, it’s “molto bene.”
Big thanks to Ronix and Malibu for helping make this project happen.
